Thirty Eight benefits and gains for LATTC from The BUS/CIS Department station: www.lattconlineradio.com

THE BENEFITS TO LATTC:

1 Recruitment from local high schools/FTSE increase: Instead of the stack of neglected generic marketing materials, make direct mention of the local high school when advertising LATTC over the radio station. Better yet, have alumni from the various high schools take messages about what they like about LATTC/ why it was the right choice, and/or have these LATTC alumni “DJ’s” broadcast specialized shifts to be heard by the college offices or during college fairs. Targeted marketing never had it so easy.

2 Announce and advertise campus Presentations and events: lectures, events, announcements, film festivals, guest speakers – paper advertisement works, but audio reinforcement and clarifications will improve attendance and create a value added experience to being a LATTC student.

3 Bonding Experience among diverse students: builds true diversity: students who would otherwise never interact with each or participate in LATTC identity branded events would bond under a common passion.

4 Recruit from the community at large: With things such as community outreach and announcements, advertisement for local volunteer opportunities, and firing up shifts that appeal to “old school” Chicanos to service-minded non-college neighbors, we create a real and lasting relationship to local service groups, community activists, businesses, and non profits. From this relationship you can be sure we will become well known as more than just a career path, we will get referrals to prospective students, and actively attract people to history, foreign language, culture, language, English, etc classes.

5 Advertise open classes/Class that needs a few more students in order to “make”: There are great classes on everything from sculpture to history to humor that sometimes are at half capacity or don’t get the minimum number of students to make. First week of classes, these classes can go into heavy rotation on the radio station, explained and promoted, drawing in more students who may never have considered the class, were unsure about the content, or just didn’t know about it.


6 Class Previews/ hear modules of existing and supplementary class materials (interviews with instructors about what a course is about, a sample lecture, a real world example of how ENG102’s argumentative paper writing skills can be used to learn how to write a business plan, a gazillion marketing/ TV/newspaper /'national education model' interest possibilities, etc). Imagine a sampling of music as a supplemental module in Chicano Lit/poetry, music from indigenous cultures for anthropology class students, cosmic sounds from the science/astronomy department, "audio book" style instructor materials to supplement or give students a "sample" of what gets taught in a course. Now you understand why the internet radio club can increase/maintain FTSE and are a boon to faculty across all disciplines.


7 Community Outreach: advertise community events, encourage alliances and volunteers not only from the student body, but from the community at large. Gather volunteers for a community restoration project, get volunteers to tutor, gather volunteers and donations from ACROSS any community group that tunes in, etc. Communities are better served; a bond is strengthened between neighborhoods, public/private organizations and LATTC, and support (and high opinion) for LATTC becomes a priority among and beyond the college.


8 Prep tips/Success tips for better grades in class BEFORE taking the class: Imagine a week or two before classes a broadcast that explains to students what to expect in Algebra I, how to survive ENG102, How to pass Organic Chemistry? Imagine between shifts, a quick 'ten tips public announcement for better study success' or an advising department’s warning not to combine ENG102, Comp Sci I, Medical terminology and Organic Chemistry in a single semester because of stress and demand– students able to listen and prepare from the library, from home, even from some of the newer cell phones. This will encourage some students to prep in order to “survive” a tough class, making teaching easier and more effective in these sections.


9 Upcoming Journalism Program tie-in/ “Try before you major” sampling of broadcasting/ news casting course practices: With Journalism starting at LATTC, you can be sure there will be a call for broadcast journalism/news casting soon after. The proposal design for LATTC’s Internet Radio station directly promotes journalism and starts a foundation level relationship between the program and prospective students. Students build skills and resumes for journalism, with a chance to sample before committing to a course on journalism/broadcasting. Club participants will learn just enough to know why they *SHOULD* take up some of journalism’s offerings. HEAR THE SAMPLE SHIFT FOR A DIRECT EXAMPLE.


10 Creates School Spirit: announcements showcasing the accomplishments of students, student teams and organizations, recognize teachers for their work and awards, showcases the successes of our graduates in the “real world” instills pride. LATTC Pride means happy students working hard to graduate and participate across campus.


11 Event Advertisements & Rebroadcasts: graduation ceremony that can be attended by relatives even in OTHER countries -- a HUGE promotional and loyalty building opportunity; sporting events; LATTC held conferences – gets the word out, gets more extracurricular participation, and celebrates scholarship and great moments in LATTC life.


12 Orientation for New Students: Freshmen, who can hear their favorite music followed by study tips, transition tips, excerpts of the physical orientation, and best advice by students for new students, will more likely have a successful first semester. Good early experiences, less D and F grades that first semester – the beginnings of a student will attend and STAY at LATTC.


13 "LATTC Pride" broadcasts/Alumni Connection: alumni can be recorded, can mentor, can give advice, can have their favorite songs/requests from their era broadcast over the LATTC radio station: alumni are “family” that graduate and return in some form of presence (mentoring, word of mouth, committees, and/or donations) to their alma mater, rather than just leaving LATTC and only building filial connections at 4 year institutions etc.


14 Once here, the feeling is that LATTC is a commuter school rather than a “family.” Capture their interest, allow music requests, talk about tutoring available, have value-added academic enhancements such as course prep shows and study workshops, and the idea of college as extended family, not just “shop and leave,” helps retention.


15 “Why you should Join LATTC” – recorded testimonials (between and before shifts) from current students highlighting LATTC strengths: Students are jaded by marketing materials. They know a college is trying to “sell” them on their programs and departments. Who/what do they trust? Former students and current students. The fact that it airs on a student run club means that students are more likely honestly praising LATTC for the reality of what it offers. We talk about great students and achievements. Let’s hear them and share them with the world!


16 Builds/promotes citizenship, service learning, and civil responsibility: the power of the voice to promote and organize becomes a “buy in” reason for civil minded students, “do-gooders,” and enhances the image that LATTC is not a ‘junior’ college – it is a college that graduates informed, working, responsible, civic minded men and women.


17 Back in Touch: Students, graduates, and alumni reach back to LATTC home: Global reach out to prospective students and contact FROM far traveled students and alumni: recorded messages broadcast from students in AFGHANISTAN, and HAITI teachers in exchange programs in Mexico and Finland relating their experiences to students, Alumni working worldwide talk up how their LATTC training prepared them for work around the world and existence as “global citizens.” LATTC is not a neighborhood “catch-all” diploma mill -- in fact, a new impression among our students: hear testimony from leaders and workers and thinkers taking their LATTC degree to and from the four corners of the world.


18 Make Latino and international students feel part of the LATTC Family: Students hear music in their language; hear students, tips, and even instructors reaching out to them in the language they hear at home, AND YOU WILL recruit, inspire, encourage, and retain Latino and international students as part of the LATTC College family. Developmental or general population: Let the students know they are wanted and have their issues and concerned addressed at LATTC!


19 Loyalty branding among students: why do the athletes walk around with University shirts and hats showcasing their University pride? Because there is a loyalty to the school as a fulfilling organization. Imagine the same thing with LATTC Internet Radio branding, promoting the school with a “coolness” factor of being associated with a radio station. Those who belong are more likely to “stay” at LATTC.


20 Make non-traditional students feel part of the LATTC Family: The 45 year old adult who is pondering returning to college. The veteran, the at-risk student, the refugee, the new immigrant, the person released from prison. Where will they find mirrors of familiarity at LATTC? LATTC Internet Radio means SUCCESS and SUPPORT for non-traditional students.


21 Encourage participation in/advertise Extracurricular: extracurricular activities are the biggest enhancements to resumes – whether students know it or not. Increase their involvement and not only do the activities flourish, but our students do better, build a better reputation with employers and communities, and our reputation (and enrollment) increases.


22 Getting other family members to support attending LATTC/ starting off legacies: Nothing impresses parents more than being able to boast that their child is not only a college student, but is a DJ on the LATTC radio station. They will encourage their children to stay and share with others the joy of their college life celebrity. Little sisters and brothers and cousins will want to emulate the family member trailblazing to local fame on our radio station. Who knows? Maybe the parents, too, will take a course after hearing course previews and lectures on the radio station by other adult returner students.


23 Music Department Presents: the LATTC bands, the students in the music department, and even instructors from the music department now have a public outlet to showcase their work. When a student knows he will have a public airing of their work open to the whole world, he will more likely complete projects, complete classes, see the benefit to being a LATTC student, and serve as an example of one of the benefits of being at LATTC: a radio station that guarantees to air their work.


24 ACE Program Recruitment tool: First generation students may not know what to expect from college, but to hear people broadcasting music along their tastes, talking up their interests, in the vernacular of their communities…that PROMOTES college as a “must do” non-foreign life path. College offices in high schools can get calendars of relevant recruitment/ info session on air. ACE Ambassadors can air parts of shifts/previews of shifts and incorporate them into recruitment materials.


25 Broadcast Day in the Life career interviews with alumni: what it means to be “entry level” and work in the field the alumni majored in, all the way to how LATTC prepared them to rise above that first job. Nothing will keep our students at LATTC, as will hearing straight from graduates what obstacles and chances they faced in the workplace, and the skills from LATTC, that applied, helped them succeed at the former.


26 Coolness factor from local high schools: What are high school kids most passionate about? Individuality of music taste – look at IPODs, band shirts, sharing mix tapes (CD’s now) and the race to be on the “inside” track of discovery/knowing the best music of a particular kind. Offer high school kids the chance to show their hipness as long as they join LATTC, and students will stay for the classes when they can “self promote” via their unique shifts on the station.


27 Music Students at LATTC as PUBLISHED musicians: Any student whose original work goes into rotation on LATTC’s Internet Radio Station can sign up with a publishing house and get paid by the company that manages royalty payments. The amount is miniscule, but gives our music students the pride and [resume] bragging rights of being paid published professional musicians.


28 Sporting Event Highlights/LATTC Sports Show: How do students know that the LATTC’s Men’s and Women’s basketball teams are amazing? Do they know that we have a Women’s Volleyball Team? LATTC Internet radio can reach student athletes, high school coaches who will then recommend and endorse LATTC, and let students at home and at work (our students are busy!) hear the emotion-packed events (in entirety or in highlight broadcasts) and cheer and take pride in LATTC athletics. A Sports Show could even feature students commenting and analyzing strategy etc, that would be a goldmine for 4 year institution coaches and recruiters and talent scouts to listen and reach out to our great athletes!


29 First in the District/Uniqueness of having a partnered Internet Radio Station Club: Want a reason for students to feel pride at joining LATTC? Enjoy the bragging rights of having the first student run Cross-College internet radio station in the entire district.


30 Student Reminders: Donation drives/ Fundraising/ and Deadlines: Before and between shifts, the LATTC internet radio club can announce academic deadlines, registration dates, last date to enroll in graduation, as well as special activities such as blood drives, toys for tots, walk-a-thons, Holiday adopt-a-refugee family, etc. Paper postings are forgotten, ignored or never seen: listen to your favorite music shift or friend’s music shift, at no charge, and you will also hear about all that is going on around campus and upcoming academic and event deadlines.


31 Public Governance: Student/Staff/Governance round tables: the potential to air community meetings, question and answer sessions with the college president, and announcements about committees to discuss student interests, wants, and concerns promotes BELIEF and CONFIDENCE that LATTC actually does listen and care about the student voice in its meetings and vision.


32 Showcase Student Talent/Class work/Productions: The LATTC internet radio station can broadcast student readings from reading and Creative writing; can air radio shows from the theatre department, broadcast progress of the robot projects of the science/engineering club, air student debates from the communications department. NOTHING motivates a student to stay at a school more than having a public outlet to showcase their talents and work.


33 Showcase staff/teacher talents: Why would a student sign up for my creative writing class? Because they have heard and were impressed by my award winning short story. Why would a student recommend an electronic music course at LATTC? Because they have heard the skill and technique of the teacher playing original work and commenting on playing techniques. Our teachers are not pedantic institutionalized researchers: they are the talent, the leaders, activists, organizers, and volunteers that should be promoted for their pedigrees, abilities, and activities. Their biographies and works are role-model inspirations for students to emulate. This would also be an excellent outlet for grant work, conference sharing, professional growth work, etc.


34 Alliances with Media and Corporations: Radio stations promote and offer internships to our DJ’s. Local and even national newspapers and news shows profile the little club that could. Guest musicians come in and promote and explain their work and intent. Corporations announce career fairs and explain their missions and corporate cultures to prospective students. Alliances give both direct partnerships and value added promotions that will save thousands in marketing and bring in students to check out our website, our offerings, and our majors.


35 Future LATTC realities/support for College wide initiatives: "sell" the idea and garner support for initiatives like new learning communities and partnerships; encourage 'contact your assemblymen' rallies and drives to support civics in action; briefings on the (re)construction across various campus locations and buildings...


36 Archive of LATTC tastes and interests across generations of students: PSA (Public Service announcements) and creative commons cleared events are archived, becoming a repayable part of LATTC’s history: snapshots of the music, fashion, and interests of LATTC students in a particular time. What was the top shifts/favorite music of the class of 2009? Of the class of 2013? We create ready to replay profiles of past students for Alumni nostalgia and a sense of LATTC continuity across many future graduating classes. Plus, we build up a library of shifts to replay should a semester need filler shifts.


37 Honor Projects: Any class can create projects for honor students by integrating a broadcast component: present oral histories over the air, read/debate 102 papers, answer future educator questions hosted by education majors, etc…Already Kim Chuppa-Cornell has expressed interest in airing community profiles garnered from a project/grant.


38 Real World Model of an Enterprise: Students will handle all aspects of a real business-type entity, in a way that only participation with passion can provide. Music is the passion; News casting, and community services with the internet radio station is the simulation and live test of the abilities, commitments, and initiative that grow a student from dreamer to employee to trail blazer and entrepreneur after the college experience…


WILL SOON HAVE HANDOUTS – DEPARTMENT / CLUB as ENTREPRENEURIAL MODEL

Clippers Shoot Themselves in The Foot Again!

Blake Griffin

Clipper's owner Donald Sterling

The Los Angeles Clippers put an ad in the newspaper to celebrate Black History Month, but the seemingly well-intentioned act has raised some questions.

The full-page in the Sunday Los Angeles Times featured the photos of owner Donald Sterling and star Blake Griffin and said that the date of the celebration is Wednesday, March 2. The problem is that Black History Month has been in February for the past 35 years.

As part of the celebration, the team says it will "admit 1,000 underprivileged kids for free." It remains to be seen how the team will determine whether the African-American children who show up with the ad are underprivileged.

"This event is another successful, well-intentioned effort on the owner's part to ensure that we give something meaningful back to our community," the Clippers said in a statement, according to the Los Angeles Times. "It's as simple as that. That's what matters. Parents will accompany their children at no cost and hundreds of families will benefit."

Sterling has been in the center of a number of controversies regarding race. In 2009, he agreed to pay a record $2.73 million to settle allegations by the government that he refused to rent apartments to Hispanics, blacks and to families with children.

Longtime executive Elgin Baylor sued Sterling and the Clippers that same year, saying he was forced out due to age and racial discrimination.
A judge said Wednesday he wants jury selection in Baylor's lawsuit to begin Friday or Monday.

More recently, Sterling was accused of heckling Clippers guard Baron Davis at games. Davis, who is black, has since been traded to the Cavaliers.

Information from The Associated Press was used in this report.

Flash Back In Black History Month (Can't Truss It!)